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On-Page Optimization in Search Engine Optimization essentially refers to all the activities which are carried out on the entire set of pages on a website, in order to make the content present therein to be more relevant and attractively and neatly displayed, both for the Search Engines spiders to crawl and register them as well as the general visitor to be able to read and navigate through the information relevant to their area of interest.

Below are listed a few points we usually undertake to drive the internet marketing campaign for promoting your website and propel the search engine rankings of your website on major search engines like Google, Yahoo (yahoo search marketing), MSN (MSN search marketing) etc.

Page Title

One of the most important factors that could enhance the search engine rankings for your website. It is absolutely vital to pay special attention to make certain the presence of the targeted key phrases in the most efficient combinations and order so as to avoid any repetitions of the same whatsoever. It is best about choosing, arranging and inserting the key phrases in a manner which would yield the best possible results.

Internal Hyper Linking

This is a two-pronged exercise, which one-hand, helps the Search Engines spiders to crawl through the information present on a certain page to another, on the other hand it helps the user navigate back-and-forth on the pages, looking for the information of their interest. It is a yet another excellent way to retain the visitors for a longer period of time and hence the chances that they will get in touch with you increase.

Headings

It is a technical tool in implemented in the HTML codes of a page, in order to increase the prominence of certain important key phrases so that it is noticed by the search engine crawler amongst the vast information displayed on a page.

Breadcrumbs (Navigation)
A technique especially deployed in order to facilitate user navigability and hence makes it easier for the user to be able to navigate back-and-forth on the website at the same time, keep a track of their current location and always having the ability and ease to go to the previous page. This would help them browse through one-section of interest to the other without any confusion.

XML Site Map
We create and submit sitemap's onto global search engines like Google, Yahoo, MSN etc. so as to make the pages easier to be located by the interested visitors. It is essentially yet another tool of laying and highlighting paths/links of all the pages on the website, so as to make it easier for the website visitors to access, browse and read through them easily.
Keyword Density
It essentially means that a particular web page must contain the key phrases it wishes to promote itself upon. Hence the objective remains to increase the relevancy of the textual information laid out on a page with reference to the key phrases which a prospective interested visitor may type on search engines seeking related results. It is achieved by maintaining a certain amount of key phrases in the web page.
Meta tags
These are description with the targeted key phrases inserted into a web page's html codes which are essentially meant to attract the attention of search engine spiders/crawlers to indicate and highlight the area, about which the page promises to provide information.
Another attribute of this is Description Text, clearly the most important and decisive textual description which is ultimately responsible for prompting a web surfer, when he searches for a particular key phrase, and comes across a page on the search engine with 10 results including your website. A general behavior of a genuine visitor, upon searching on global search engines like Google, Yahoo, MSN for a piece of information, they always read through the description visible right below your website address to see if what your website offers is in synchronization with the topic of their interest.
Image Optimization
Images not only help in displaying information in an appealing manner but also grab and hold visitor's attention. Since they form such an integral aspect of the content present on your website it is absolutely essential to optimize them with the key phrases pertaining to your industry and use them to work towards getting you a better ranking on Search Engine's like Google, Yahoo MSN etc.
Video optimization
An upcoming trend on the internet is that major chunks of content/information possessed by websites nowadays are turning out to be Videos. However possessing videos on your website, need not be considered, a hindrance to your search engine optimization and search engine marketing strategies, as we specialize in video optimization and perform various techniques so as to make videos optimized with the key phrases you would want to target.

Once the website pages have been optimized, it is indeed this wide-ranging list of activities absolutely indispensable to push-achieve-push a website's organic search engine listings on Goggle, Yahoo etc. and to stay ahead of its competition on a particular set of key phrases at all times. It is frankly continuous efforts being dedicated into this set of techniques which help website's search engine optimization and search engine marketing campaigns to be:

Alive

On-page optimization alone cannot help a website rise up on search engines, it is essential to put in continuous efforts in link-exchange programs, directory submissions, article submissions, Blogs participation, participation in social book marking etc.

Effective

It is important that your off-page optimization efforts are key phrase/result-oriented.

Aggressive

To remain steer clear of the competition attacking similar set of key phrases, it is imperative to keep the search engine optimization and search engine marketing campaigns like Yahoo search Marketing / MSN Search Marketing aggressive and upgraded to the latest trends.

Result-Oriented

All the efforts in the end must help your website to begin to appear on targeted key phrases amongst top 20 listings.

Link Building Programs

A technique where the link of your website is placed on other websites and vice versa in order to create a network and increase the probability of visitors clicking the same and then being directed onto your website. It is a very effective direct marketing tool and a great source of driving more website visitor traffic to your website and thereby affecting the organic search engine listings of your website in a very positive way the link. It is always ensured that the website, with which the links are being exchanged, is relevant to your website, so for example if your selling cosmetics online, your website will benefit is it is associated with a website providing online makeovers rather than providing IT Solutions! Based on the scope of link exchange process, it could be classified into two types:

One way link building

When inbound one-way link exchange requests come-in from related directories, wherein by adding the hyperlink of your website on their websites so that they benefit by increasing their database and your website benefits by attracting all the traffic.

Reciprocal link exchange

This is more of a mutual agreement entered between your website and another website which is relevant of placing each other's link on your own website so as to boost the number of back-links i.e. links leading to your website, subsequently page rank and eventually higher rankings on search engines.

We do not employ any link building software or automated tools and only depend on our SEO Expert's genuine intellect about the process.
Article Submissions
Another way we employ to earn dedicated traffic to your website is through submitting theme-based & key phrase-rich articles into relevant directories which would not only let us have the unique article featured and show-case your know-how on a particular topic but also thorough optimization considering the targeted key phrases and leading to hyperlinks to your website.
web 2.0 marketing
The latest in off page marketing is the web 2.0 marketing of using Social Networks to promote your website. Websites like Linkedin, Facebook, Reddit, Digg offer attractive promotion opportunities. We use these web 2.0 marketing techniques along with our others to improve your search engine rankings. It is an alternative to the regular search engines like Google, wherein human beings browse through the websites of their interest and tag/label it accordingly so as to make their discoveries available to all the future visitors seeking for similar information.
Blog Web Marketing
We use and strongly recommend creation and participation in Blogs as a powerful web 2.0 marketing tool. We offer participation services in all kinds of blogs for our clients who help in attracting comments/ reviews from interested parties and allow responding and carrying the discussion forward. Through this service we promote more click through rate to the websites we are promoting for our clients.
Directory Submissions
Search Engine Optimization ( Google optimization)strategy of a website is greatly benefited by directory submission. It is basically about submitting your website (link) to directories under the most relevant category. The biggest advantage of this technique is that it only attracts and pulls interested and genuine web traffic to your website. Again, if we subscribe to paid directories, there are several ways of actually pushing your website ahead of all the other listings based on the directory dynamics.
RSS News Feeds
It is probably the best and hassle-free way of updating your website content on a very regular basis. Subscription to RSS Feeds basically involves latest news articles published elsewhere to be supplied and displayed on your website. We make sure that relevant industry-specific feeds are taken into consideration so as to attack the interested traffic.

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