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Do you wonder at times - is my business making the most out of the Internet? Am I only using the Internet for faster and more efficient communication while my competitors are making money on it? Is there more that can be done using the World Wide Web?
Now assume you are looking for a consultant or an agency in Bulgaria, the first thing you will do is Search on the Internet. While searching you will come across millions of results, but you will limit yourself to the first, second or say maximum the third page. You would then shortlist 3-4 consultants from there and begin a dialogue. This is how the companies in Bulgaria bag your business. Now imagine if this consultant was not listed on top rankings, he would have lost out on the opportunity to work with you.
This is where Search Engine Optimization / Google Optimization or SEO/ Search engine promotion comes and Varnasoft a SEO Agency offering affordable SEO promises to take over. We at Varnasoft offer Google Optimization services at very affordable prices. Our affordable SEO services ( SEO Website design) are perhaps better than anyone in Bulgaria and have delivered results for many small and mid-sized businesses large companies both at the regional and global stage. Our SEO Marketing / search engine promotion process is simple and seamless and ensures top listings for your Website on major Search Engines including Yahoo search Marketing, MSN search Marketing and Google Optimization.

Some of the stages in the Process of search engine promotion are outlined as follows:

Key Phrase / Keyword Analysis

Your consultants would be researched and a brainstorming session will be undertaken to arrive at a best set of keywords / key phrases pertaining to your business interest. This allows your team as well as our team to come up with best possible "outcome-based" key phrases for deriving optimal results through this program

Competition Analysis

Our SEO professionals would analyze the competition on keywords / key phrases chosen by you. We would tend to study Websites which appear on top listings on search engines on those key phrases and strategies our service delivery accordingly. This analysis basically includes studying competitor back links, rankings, meta tag analysis etc.

Website & Content Analysis

The Website and content would be thoroughly analyzed for the presence and density of the chosen keywords. We would also be reviewing your Website for usability and adaptability with major search engines that would help in search engine promotion. Your Website would also be checked for web-design standards and compliance. Compliance of SEF (Search Engine Friendly) of various types of sites are checked. For e.g. the SEO and sef for a Joomla based site would be different from what a static site would require. We would also undertake a Content Duplicity Test to ensure that your Website does not have plagiarized content and would not hamper the SEO Process and the search engine promotion in any way.

Web-page Code Optimization

The SEO specialists in our agency would code-optimize your Website based on expertise and experience gained in optimizing various Websites over a period of 6 years. Websites are code-optimized according to over 250 parameters identified by our experts and ensure that Websites are crawled by search engine crawlers and eventually rank higher on search engines. Different practices are adopted for sites which are made on different platforms. Again SEO for a Joomla based site could be different from SEO for a Static Website.

Ongoing Directory Submissions

Your Website would then be submitted and registered with directories such as Yahoo, MSN etc. which facilitate data retrieval by search engines. This component also includes research and selection of appropriate categories to which directory submissions would be made.

Ongoing Link Building

Your Website's Google Page Rank (PR) will depend on the number of back links it has and with an increase in the page rank of a Website, improvement in page rankings can also be expected. Our SEO Specialists would ensure that a comprehensive link exchange program is undertaken with the objective of increasing the link popularity and page rank for your Website.

These were just some of the things we do to get your Website ranked higher on the world's best search engines. Don't wait! Use our consultants to drive your business and enhance your returns. Contact us now to get more details

Interested ?

We are more than eager to suggest an effective search engine optimization plan for your Website. Please Contact Us to know more about us or fill in the Request a Proposal form so that one of our consultants can get in touch with you and design a successful Action Plan for your Website now!

On-Page Optimization in Search Engine Optimization essentially refers to all the activities which are carried out on the entire set of pages on a website, in order to make the content present therein to be more relevant and attractively and neatly displayed, both for the Search Engines spiders to crawl and register them as well as the general visitor to be able to read and navigate through the information relevant to their area of interest.

Below are listed a few points we usually undertake to drive the internet marketing campaign for promoting your website and propel the search engine rankings of your website on major search engines like Google, Yahoo (yahoo search marketing), MSN (MSN search marketing) etc.

Page Title

One of the most important factors that could enhance the search engine rankings for your website. It is absolutely vital to pay special attention to make certain the presence of the targeted key phrases in the most efficient combinations and order so as to avoid any repetitions of the same whatsoever. It is best about choosing, arranging and inserting the key phrases in a manner which would yield the best possible results.

Internal Hyper Linking

This is a two-pronged exercise, which one-hand, helps the Search Engines spiders to crawl through the information present on a certain page to another, on the other hand it helps the user navigate back-and-forth on the pages, looking for the information of their interest. It is a yet another excellent way to retain the visitors for a longer period of time and hence the chances that they will get in touch with you increase.

Headings

It is a technical tool in implemented in the HTML codes of a page, in order to increase the prominence of certain important key phrases so that it is noticed by the search engine crawler amongst the vast information displayed on a page.

Breadcrumbs (Navigation)
A technique especially deployed in order to facilitate user navigability and hence makes it easier for the user to be able to navigate back-and-forth on the website at the same time, keep a track of their current location and always having the ability and ease to go to the previous page. This would help them browse through one-section of interest to the other without any confusion.

XML Site Map
We create and submit sitemap's onto global search engines like Google, Yahoo, MSN etc. so as to make the pages easier to be located by the interested visitors. It is essentially yet another tool of laying and highlighting paths/links of all the pages on the website, so as to make it easier for the website visitors to access, browse and read through them easily.
Keyword Density
It essentially means that a particular web page must contain the key phrases it wishes to promote itself upon. Hence the objective remains to increase the relevancy of the textual information laid out on a page with reference to the key phrases which a prospective interested visitor may type on search engines seeking related results. It is achieved by maintaining a certain amount of key phrases in the web page.
Meta tags
These are description with the targeted key phrases inserted into a web page's html codes which are essentially meant to attract the attention of search engine spiders/crawlers to indicate and highlight the area, about which the page promises to provide information.
Another attribute of this is Description Text, clearly the most important and decisive textual description which is ultimately responsible for prompting a web surfer, when he searches for a particular key phrase, and comes across a page on the search engine with 10 results including your website. A general behavior of a genuine visitor, upon searching on global search engines like Google, Yahoo, MSN for a piece of information, they always read through the description visible right below your website address to see if what your website offers is in synchronization with the topic of their interest.
Image Optimization
Images not only help in displaying information in an appealing manner but also grab and hold visitor's attention. Since they form such an integral aspect of the content present on your website it is absolutely essential to optimize them with the key phrases pertaining to your industry and use them to work towards getting you a better ranking on Search Engine's like Google, Yahoo MSN etc.
Video optimization
An upcoming trend on the internet is that major chunks of content/information possessed by websites nowadays are turning out to be Videos. However possessing videos on your website, need not be considered, a hindrance to your search engine optimization and search engine marketing strategies, as we specialize in video optimization and perform various techniques so as to make videos optimized with the key phrases you would want to target.

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